It represents the balance between the powerful and delicate natures in coffee. The tiger is the power. The dove, delicate, sits with confidence on the tiger’s tail. They sit together in harmony.
And that’s the objective of our roasting team: to find the powerful flavour profiles within each coffee without losing their delicate notes. The tiger and dove symbolize the care that our team takes to bring balanced profiles to each coffee.
We offer tiger training at our roasting facility in Kitchener-Waterloo or would be more than happy to send our little dove to your café or restaurant to train on-site.